Amazon Sellers Mastering Asins and Skus to Improve Listings

Amazon Sellers Mastering Asins and Skus to Improve Listings

This article provides an in-depth analysis of the differences and applications of Amazon ASIN (product 'ID card') and SKU (inventory management 'helper'). ASIN is used to identify unique products and improve search ranking, while SKU helps sellers efficiently manage inventory and track sales data. Mastering both and combining them skillfully is key to creating a successful Listing. Understanding the nuances of ASIN and SKU empowers sellers to optimize their product visibility and streamline their inventory management processes for increased sales.

01/06/2026 Logistics Encyclopedia
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Datadriven Guide for Sellers on Douyin Shop

Datadriven Guide for Sellers on Douyin Shop

From a data analyst's perspective, this article provides an in-depth comparison of TikTok Shop's Personal, Individual, and Enterprise shop types, focusing on opening requirements, business categories, withdrawal accounts, account binding permissions, and shop certification information. It highlights the limitations of the 'zero-cost entry' option and offers data-driven decision-making advice based on target audience, financial strength, marketing capabilities, and long-term development plans. This helps users choose the optimal shop type for their needs and goals.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Urged to Optimize Listings for Better Sales

Ebay Sellers Urged to Optimize Listings for Better Sales

This article delves into the key elements of eBay product listing optimization, including crafting compelling titles, accurately filling in product attributes and categories, and other techniques to enhance listing appeal. By continuously optimizing product listings, sellers can improve their product ranking in search results, attract more potential buyers, and ultimately achieve sales growth. Effective optimization leads to increased visibility and higher conversion rates on the eBay platform, contributing to a more successful selling experience.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Safely Exiting Brand Registry Postsuspension

Amazon Sellers Guide to Safely Exiting Brand Registry Postsuspension

This article details how to proactively remove brand registry after an Amazon account suspension to avoid associated risks. It provides three methods: via Seller Central, the Brand Registry website, and email. The article emphasizes the importance of brand compliance and highlights the benefits of brand registration, including premium pricing, brand protection, and platform convenience. Taking these steps can help sellers mitigate potential issues related to a suspended account and maintain a healthy selling presence on Amazon.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Guide Optimizing Product Categories for Success

Ebay Sellers Guide Optimizing Product Categories for Success

This article provides an in-depth analysis of eBay product categories, offering product selection advice and operational strategies. It covers four major categories: fashion, auto parts, home goods, and electronics, analyzing opportunities and challenges. The article proposes strategies for optimizing categorization, improving attributes, and optimizing keywords to help sellers enhance their store's competitiveness. It aims to guide sellers in making informed decisions about product selection and category management on the eBay platform, ultimately boosting sales and visibility.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Optimizing Listings for Higher Sales

Amazon Sellers Guide to Optimizing Listings for Higher Sales

For cross-border e-commerce sellers to stand out on Amazon, product listing optimization is crucial. This article focuses on design techniques for the main image, secondary images, and A+ pages, emphasizing clearly showcasing the product's appearance, functions, and usage scenarios. By crafting a brand story through A+ pages and addressing customer questions, sellers can effectively improve click-through rates and conversion rates. Prioritizing visual appeal and informative content within the listing are key to attracting and converting potential buyers on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

Amazon And Walmart Hold Their Ground In Latest U.S. E-commerce Rankings

The US market recently released its TOP5 e-commerce platform rankings, with Amazon and Walmart leading at 16.2% market share, while Chinese cross-border platform Temu ranked third. Data shows Amazon dominated with 390 million unique visitors and 255 million active app users by late 2024. The rise of these platforms is quietly transforming global e-commerce, with Chinese sellers' international influence growing steadily.

06/26/2025 Logistics Industry Insights
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2023 Investment Outlook for the Transportation Industry: Positive Spring Festival Data for Airlines and Recovery in Bulk Freight Rates

2023 Investment Outlook for the Transportation Industry: Positive Spring Festival Data for Airlines and Recovery in Bulk Freight Rates

In 2023, the transportation industry shows a positive development trend, with air passenger traffic during the Spring Festival continuously increasing, expected to achieve a year-on-year growth of 11.5%. Although there was a decline in demand in January due to the staggered Spring Festival, improvements are anticipated in February and March. Bulk shipping rates are rising, as the overall shipping industry enters a recovery phase.

01/25/2023 Logistics Industry Insights
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